Archive for the Category work

 
 

Random Photography …

Going through some old photos, I stumbled across a few favorites from a couple of recent and not so recent photoshoots. Here’s a small sampling:

Jenny on the Brooklyn Bridge … a very bright lamp post.

Lafouji at the office … Just a couple of clip lights.

Jae at the studio in Chelsea.

Jae at the studio in Chelsea.

Stevens at the rooftop Cabanas at the Maritime Hotel in NYC.

Resolute Racing Website

We (Barnum Design) launched the new and improved Resolute Racing Shells website a few months back. Have yet to post it, so here it is. I have Resolute on the brain because I’m heading up to Boston for the Head of the Charles this weekend on a photography assignment. It’ll be a very long day (to and from NYC in the same day), but it will be worth it.

Below are a couple of screenshots of the new website:

Resolute Photography

As always, we’re working on some fun stuff for Resolute Racing Shells. Here is a photo I’m working on and working with from the shoot in Boston / Cambridge earlier in the summer. Its great to have such an amazing opportunity where my photography, design and intellect all coalesce into one cohesive, long-term project.

Influence of design on purchasing decisions ….

Do you want to purchase a bottle of mad Luchador wine? I wouldn’t know. I’m no wine expert. As a designer, I was instantly drawn to this bottle. No contest … It stood out among the adjacent competitors.

Many consumers make decisions at the point of purchase. Many unconscious. Trust me, it’s true. Big-box retailers have paid a pretty penny, many times over for market study after market study. We are an impressionable consumer.

In a time of financial crisis, consumers are using much less credit to make purchases. Therefore much less purchases across the board. What drives our collective unconscious during these times? And why doesn’t this drive stick with us in times of prosperity? We quickly forget our suffering.

Allied Minds // New Site Launch

Allied Minds is more than a capital investment firm. Instead of managing funds, they foster innovation. As the premiere seed organization for early-stage technology, Allied Minds focuses on innovations with significant transformative possibilities.

And we at Barnum Design have been working with Allied Minds for the past few months in an effort to elevate their brand image as well as launching a new website.

The Allied Minds website launched this weekend, and has much more to come. A few screenshots below:

Photographing Wellness at Work

David Kirsch has one sweet setup. With an exclusive club on Fifth Ave overlooking Madison Sq. Park and the Shake Shack (one of my personal favorites), he works with top celebrities and models to get them and keep them in tip-top shape. The Madison Sq. Club is a beautiful and tranquil space. It’s more like your living room, than a gym. Not only is David Kirsch owner of the club and a fitness trainer, he also has his own line of daily supplements.

We (Barnum Design) recently launched the new David Kirsch Wellness Co. website. And as part of the project, I had the privilege of photographing David on his home turf … The Madison Square Club. Below are a few samples from an afternoon with David Kirsch.

Resolute Photoshoot in Boston

Talk about fun … those who know me, know that I am a passionate photographer who masquerades as a graphic designer and art director the majority of the time. However, I am an extremely opportunistic photographer. I walk the line between amateur and professional. And probably tread a bit closer to the amateur side.

Resolute Racing Shells is a client of ours at Barnum Design. In an effort to elevate their brand persona and to truly showcase the intense athleticism of crew rowing, this project work has been an absolute blast … from brand positioning and identity to photography, from web design/development to print collateral. And hopefully we can start designing custom paint jobs for the hulls of these boats.

Its not often that I arise just before the sun rears is head at dawn. And then get out on a very small boat with nothing holding me in other than my own two lanky legs. And my extremely high center of gravity. Two things that don’t lend oneself to be all that stable. Regardless, this was one of my most enjoyable photography assignments.

And to top it all off … two of the men’s crew were bitten by some mangy little mut dog that we were trying to keep from running out into the street. But that’s another story all together !!