We (Barnum Design) had a bit of an office outing, a field trip per se. First on the itinerary was attending the MoMA for the afternoon. And in the empty lot next to the MoMA was the Modular Housing exhibit. Unfortunately it was a rainy, New York fall afternoon, so we couldn’t explore the interior of the houses. However, the exteriors themselves were pretty impressive. Especially the Katrina Home that can be put together with absolutely no tools what-so-ever. Imagine a giant, 3D jigsaw puzzle … Last image below:

We (Barnum Design) launched the new and improved Resolute Racing Shells website a few months back. Have yet to post it, so here it is. I have Resolute on the brain because I’m heading up to Boston for the Head of the Charles this weekend on a photography assignment. It’ll be a very long day (to and from NYC in the same day), but it will be worth it.

Below are a couple of screenshots of the new website:

Do you want to purchase a bottle of mad Luchador wine? I wouldn’t know. I’m no wine expert. As a designer, I was instantly drawn to this bottle. No contest … It stood out among the adjacent competitors.

Many consumers make decisions at the point of purchase. Many unconscious. Trust me, it’s true. Big-box retailers have paid a pretty penny, many times over for market study after market study. We are an impressionable consumer.

In a time of financial crisis, consumers are using much less credit to make purchases. Therefore much less purchases across the board. What drives our collective unconscious during these times? And why doesn’t this drive stick with us in times of prosperity? We quickly forget our suffering.

Allied Minds is more than a capital investment firm. Instead of managing funds, they foster innovation. As the premiere seed organization for early-stage technology, Allied Minds focuses on innovations with significant transformative possibilities.

And we at Barnum Design have been working with Allied Minds for the past few months in an effort to elevate their brand image as well as launching a new website.

The Allied Minds website launched this weekend, and has much more to come. A few screenshots below: