Attention to Detail


Take notice here … the image has been cropped a bit too tight. Oh, the woes of lack of attention! Granted, only 0.5% of the population would ever notice, but I did.


Take notice here … the image has been cropped a bit too tight. Oh, the woes of lack of attention! Granted, only 0.5% of the population would ever notice, but I did.


I ran through Grand Central for the first time in months and headed the wrong way for the Shuttle. So, I cut across and went under the interior overpass. Looking up I see a huge tree made of television monitors with a variety of holiday themed illustrations looping. Quite nice !

Shotgun + Winchester + Flashlight + Zip Ties = Armadillo Repellent
Yeah, that’s right. Design isn’t always pretty. Many times function trumps form. Apparently, armadillos are primarily nocturnal. And according to my father, one armadillo can ruin a good yard costing him time, sweat and money. From the photo above, one can easily tell he had his fill with that nonsense.
Oh, and that’s a leather glove over the barrel of the shotgun. Just to make sure the dirt dobbers don’t try to make a home because that could get real messy!

This is third “evolutionary” step of this photo that I’ve posted. Above is the final execution of one of my shots from the Resolute photoshoot in Cambridge / Boston back in the summer. This execution was used in a recent magazine ad for Resolute.
Below are the first two steps …

retouched photo composite

original shot … a very overcast morning with supplemental light using a grid and beauty dish.


The Shuttle between Times Square and Grand Central has a new wrap … Google Maps. Gotta love it!




Looks like Duane Reade has gotten a much needed face lift! Stumbled upon what appears to be a recently renovated Duane Reade in the Upper West Side. Clean, bright, new and fresh. But more importantly an extreme lack of the traditional Duane Reade blue and red color scheme. Kudos!!


Now this is a pretty sweet promotion. 1) Have a team of folks from Tylenol on Lexington Ave at E 54 St in Midtown Manhattan attracting attention outside of CVS Pharmacy … 2) Have several British Taxis from Manganese Bronze covered in the Tylenol brand … 3) And offer New Yorkers free rides on a brisk November weekend afternoon. Now that’s knowing your audience! Smart.

Navigaya is the best search tool available to date. An unbelievable tool. With this one tool users can search over 10 major search engines, create a profile obviously, create/edit/share music mixes and more. I’m actually using Navigaya to play music here at the studio. And while the music is playing, the music video plays in the background. In the above image, a video is playing of Gnarls Barkley covering Radiohead’s Reckoner.

There is simply nothing else to say … I couldn’t agree more!

So, a few months back Jenny and I were heading into the Garden State (New Jersey) to see Radiohead play in Liberty State Park, just off the island of Manhattan. While waiting for the NJ Path train, I noticed this phone on the platform. And what struck my attention was the simple fact that the same message needed to be communicated three different ways. I can only imagine how those three or more meetings went at the corporate office. “It just isn’t clear what the phone is for … How can we simplify the message?” And at some point there had to be some sort of approval process from a “higher-up.”
Personally, I believe the original message is clear enough … “Passenger Assistance Telephone.” What else needs to be said? Well apparently, plenty! I just love “Lift for Aid.” That’s great! What kind of “Aid” are we talking about here? The arrow really tops it off. As if there is anything else anywhere nearby that one might possibly be able to lift.