Stewardship of Potential
As a designer, a brand strategist, a photographer and much, much more, I have come to a realization … So, what is key to the success of “our” mission? Stewardship of Potential. We must bridge the gap between conservative practicality and great vision.
So many are hindered by the thought of failure, that they are not willing to even attempt the smallest amount risk to reach any success. Fear can be crippling. But I’m more fearful of not succeeding, than I am of potential failure. Failure is not the end all, be all. Its just one step in realizing the solution. Failure is the path to success. How many different light bulb experiments did Edison create before one actually worked? Over 10,000!
Many times, clients are blind to the potential of success. And we must be stewards of that potential, bridging the perceived valley of death. Regardless of the visual aesthetics of any given design, it holds very little value in the equation of success divided by risk multiplied by cost. Conservative practicality will always prevail … it’s safe. Unless, the potential of success is properly communicated. If at first it not understood, repeat. And yet still not understood, then adjust the explanation. And repeat as necessary.
Stewardship of potential is key to attaining success with a client.
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