Truth in advertising … Does anyone actually consider Swedish Fish a food ?!!? I realize it may be fat free, but seriously … Food !!

I saw this packaging / POP display for Swedish Fish at the cafe downstairs, and I just couldn’t resist.

As I was walking home the other afternoon from the 1 train, I passed a corner bodega with tons of magazine hung in the window. These three stood out! A bit overboard, wouldn’t you say?

With so much of the publishing industry faltering, I wonder how long these pubs will hang on. Honestly, is there a large enough audience to keep all three of these magazines in business? How much value is there for the advertisers? It just seems that this would be such a small, niche audience that these magazines would have closed their doors long ago!

And on a side note … I wonder if its hard for these guys to tie their shoes!

I just had to share this beautiful scene from a few mornings back. Gotta love it when the walk to the subway is so amazing.