I am Not a Graphic Designer …
Well, that’s not entirely true. Yes, I am a graphic designer by education and thousands of hours of work experience. However, I am not a Graphic Designer … I will not allow myself to be so narrowly defined. While graphic design is a part of who I am and what I do, it is not my sole responsibility.
Strategic planning, operations orientation, photography, brand mission development, content direction & creation, social media tactics, outlining marketing strategy … The list could go on and on. And I’m also tasked with becoming an expert in dietary supplements, carbon fiber manufacturing & crew boat racing, latex foam pillows & mattresses, the boutique cult wine world, luxury bath fixtures … The list could go on and on.
And yet, I’m just a “graphic designer.” From the lists above, does it sound like I play with crayons all day? This is the overall perception of “graphic design.” And the cherry on top is that no client has any interest, or holds any value on typographic rudiments, color theory, composition … The list could go on and on.
My tone may sound frustrated, but let me clarify, I wouldn’t have it any other way.
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28. March 2009 at 17:15
you should add….and I like to use big complicated words to describe everything I do including breathing.
Love you and miss you. Weekend’s going well. Thks for being a great brother!
28. March 2009 at 17:19
@ Yr Sis … What do you mean? Big Words? That’s all straightforward stuff … It’s what I do all day, every day!
Glad the weekend is going well !!
Love you and miss you too
29. March 2009 at 13:38
operations orientation = is this showing people the room where they’ll have surgery?
brand mission development = does this have to do w/jobs on a cattle ranch?
content direction & creation = does this have to do w/writing the table of contents of a book?
social media tactics = is this about a war?
outlining marketing strategy = what?
an expert in dietary supplements = couldn’t you just say those fancy pills that make your pee turn yeller
carbon fiber manufacturing = is this about cotton?
the boutique cult wine world = NO clue- nor do I think I want one, thank you very much
luxury bath fixtures = what about just saying fancy smancy water spigots?
typographic rudiments = I don’t even know what a rudiment is.
color theory = does this explain why I like to color blue and Andrew likes the color red?
composition = this is related to English 101, right?
I love you. Btw, I’m going to persevere in my career of domestic engineer while multi-tasking a comprehensive liberal arts education to two sweet little bitty people while their big bros are away! I.e., Off to nuke some BBQ and read a book about trains!