Well, that’s not entirely true. Yes, I am a graphic designer by education and thousands of hours of work experience. However, I am not a Graphic Designer … I will not allow myself to be so narrowly defined. While graphic design is a part of who I am and what I do, it is not my sole responsibility.

Strategic planning, operations orientation, photography, brand mission development, content direction & creation, social media tactics, outlining marketing strategy … The list could go on and on. And I’m also tasked with becoming an expert in dietary supplements, carbon fiber manufacturing & crew boat racing, latex foam pillows & mattresses, the boutique cult wine world, luxury bath fixtures … The list could go on and on.

And yet, I’m just a “graphic designer.” From the lists above, does it sound like I play with crayons all day? This is the overall perception of “graphic design.” And the cherry on top is that no client has any interest, or holds any value on typographic rudiments, color theory, composition … The list could go on and on.

My tone may sound frustrated, but let me clarify, I wouldn’t have it any other way.

We ran a quick errand over the weekend which took us to midtown, to drop off my new/antique watch at jewelers for a little speed up. Regardless, I had the camera with me for a change. So, here are a few shots from what became a productive errand, in more ways than one.

Got lots and lots of snow last night … maybe 8 inches or more. And its still coming down!!