Influence of design on purchasing decisions ….
Do you want to purchase a bottle of mad Luchador wine? I wouldn’t know. I’m no wine expert. As a designer, I was instantly drawn to this bottle. No contest … It stood out among the adjacent competitors.
Many consumers make decisions at the point of purchase. Many unconscious. Trust me, it’s true. Big-box retailers have paid a pretty penny, many times over for market study after market study. We are an impressionable consumer.
In a time of financial crisis, consumers are using much less credit to make purchases. Therefore much less purchases across the board. What drives our collective unconscious during these times? And why doesn’t this drive stick with us in times of prosperity? We quickly forget our suffering.
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